<aside> ☝ This is based on, and is a high level outline of the studio agreement. It is not the actual agreement. Fresh can make amends to this agreement. The final agreement is signed upon studio entry, post program.
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We are united in a mission to transform the food system and are dedicated to building an organisation with a measurable impact guided by a clear systemic Theory of Change.
The primary goal of this collaboration is to accelerate the development of [Venture]. By partnering with the Studio Team and leveraging the Fresh Studio ecosystem, we aim to reduce the risks of failure and strengthen the journey towards becoming a healthy, impactful business. Our joint objective is for the venture to spin out from the studio and operate fully independently as soon as possible. Together, we are creating an ecosystem of organizations and individuals dedicated to transforming the food system. Strengthening this network is essential for increasing our collective chances of success. The success of the venture contributes to the robustness of this ecosystem and contributes to a breakthrough in the way systemic ventures are built. We acknowledge jointly that this collaboration serves as a catalyst for a fundamental shift in how organisations are established and operate.
The value is delivered by the Fresh team, through the Fresh ecosystem and by pre-built resources and infrastructure consists of:
| Business & financial model Helping develop strong business and financial model. Support in validating key assumptions underlying those. | Talent & team support Helping shape a team development plan for the team that ensures investability and execution power. Support in finding, recruiting and selecting talent through our channels and the platforms we have access to. | | --- | --- | | Strategy & positioning Business planning support. Support on Go-to-market strategy. | Commercial support Support, advice and connection to help in customer validation and early sales. Support for product- and service development. | | Fundraising support Support, advice and connections for (future) funding. Support in deal structuring using innovative finance expertise. | Governance support Support to strengthen governance model(s) in line with values and mission of the Venture. | | Ownership structuring Expertise and knowledge on mission driven, innovative ownership structuring. | Impact strategy, measurement & reporting Support in developing a strong theory of change and impact measurement and management. | | Financial management Help develop financial management capabilities, set-up financial and accounting systems. | Marketing & Branding Building a strong brand and marketing strategy that supports the mission. | | Visibility & Reach Ability to disseminate information to large numbers of relevant people. | Founders Community & Collaboration We nurture and facilitate cross venture synergies within the Fresh studio. | | Social Capital & Endorsement Increased influence and/or trust based on the studio’s pre-build social capital. | Industry & outcome expertise network Providing access to experience working in the ventures social and environmental outcome areas. | | Tech & Tool Stack Tools to get you started (Slack, Notion, Canva…). Access to reduced costs deals for supporting infrastructure. | Office & Address Access to workspace in the Fresh Office and an address to register and operate from. |
<aside> 💰 Additionally, in the first phase in the studio up to €10.000 will be granted per studio team. This can be to extend personal runway or invest in company means.
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Deliverables, outcomes & efforts We co-develop stage gates and objectives related to these stage gates. We will determine between us who is responsible for delivering towards these objectives, as well as the split of roles of Fresh and the founding team. We will track and monitor progress towards these objectives, and the reasonable efforts made by each party to progress them. These will form the basis for the reasonable efforts each party has made.
Periodic evaluation and updating While we work together closely on a weekly basis, we have planned reviews of the defined deliverables every 4 months, the progress made and the efforts put in. We update deliverables based on these reviews.
As Fresh we commit ourselves to innovating ownership models to align the structure with the right incentives for long term impact. We separate economic rights and power / voting rights. Even after the current founders and first investors leave.
<aside> 💡 Read more on Steward Ownership in our blog
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